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COOL BEANS! COFFEE

Product branding + packaging concept

In my Advanced Print class, we were to conceptualize and design our own beverage brand in sets of 3, 4, or 6.

I designed Cool Beans! Cold Brew Coffee to have a fun, retro vibe while still maintaining a modern look that showcases it’s organic ingredients. Using the bottled Frappuccino 4-pack from Starbucks, I stripped the bottles of all labels and applied my own graphics using clear printable sticker paper.

To advertise for the coffee, I chose to create a short motion graphics ad in After Effects.


Johnson & Wales University
Spring 2016

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