The branding for Qualia Life Coaching was launched by an independent client, seeking to begin marketing her new professional coaching venture. The goal of the brand design was to emit a vibrant, friendly, and positive outlook. She wanted the brand colors to represent trust, growth, balance, joy, energy, and abundance. For the logo, I chose to merge these traits together in a mosaic motif, which is often viewed as spiritual symbol of life, signifying the various patterns in which we live.

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For now, the brand consists of logo and stationary design, with future growth into more digital spaces. 

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Spring 2020