Planta Wellness is the first CBD shop to be introduced in the affluent town of Barrington RI. Being in a laid back beach town, the owners wanted the brand presence to reflect this - a soft, spa-like aesthetic that gives customers a calm experience while browsing natural, high quality plant-based products. I was tasked with designing this branding, starting with logo variations to work across digital platforms as well as on store marketing and signage. Using a delicate plant motif, the minimalist logo uses earth tones and textured fonts to hone in on the natural elements and wood textures within the store. 

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COMING SOON: After opening in February 2021, there will be more marketing materials to come, as well as a full eCommerce site.

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VIEW SITE​

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Winter 2020