 HxDR logo variations |  HxDR business card |
|---|---|
 HxDR Web |  Hxdr Web |
HxDR: HEXAGON DIGITAL REALITY
Mini-branding + website design
In late 2019, the Agile Content Marketing team at Leica Geosystems was assigned with the exciting task of creating a brand presence and landing page for a new digital reality software in development by Hexagon, our parent company. With just 8 short weeks to work with, we completed this project in time to be unveiled at CES, the world's largest consumer technology exhibition.
In this time, the team of 6 of us created content to be implemented on the marketing micro-site and in PR materials. As the lead designer of the team, I was responsible for creating the logo and sub-brand using the existing Hexagon brand guidelines as well as the marketing micro-site. After designing the UI/UX, I created the site using a WordPress theme with back-end development assistance by design intern Paul Lagreca.
Our goal was to create an exciting, innovative brand presence and increase consumer interest in the software by harvest beta user sign-ups and e-mail subscriptions.
By the end of CES, HxDR had 511 beta sign ups, 430 email sign ups, and 6,500 site visits.
Winter 2020