JULIAN'S BAR + BISTRO

Restaurant rebranding concept

Being assigned to rebrand an existing restaurant to reach a new target audience, I chose to turn the Providence hipster-hotspot Julian’s into a more upscale bistro to match their high-quality food and prices. Julian’s serves both brunch and dinner daily, so I wanted to design the menu in a way that would allow simple interchangeability between brunch and dinner service, thus holding the menus in a clipboard in which the new logo was wood-burned into with a laser cutter. Each menu set consists of beverages and food, which are formatted in a waterfall layout on the board. I also designed continuous scrolling website mockup to coordinate with the rebrand. 

Johnson & Wales University
Winter 2016